Primitive Shoes and Apparel's Five Year Anniversary

Where the hell were you five years ago? I tell you where I was.

I was always finding myself in the Beverly Hills/West Hollywood area almost every day that summer, running around with an Olympus E-1 DSLR camera trying to capture a famous celebrity or an infamous personality, so that I can not only earn some quick cash, but to also make my friends jealous on MySpace with these images I got of famous people. I was unemployed that time since the recession got to me a few months prior from working at the Apple Store. They actually let me go, despite my explanation to them about why I have been missing a few days of work and my disinterest of the new teal shirts that all the sales associates had to wear from the start of the second retail quarter. I assume they didn't wanna waste anytime, so they just threw me out and got someone else that can dance and enjoy amusement park rides as much as I did.

It really was a start of a long tough rest of the year. Most of my friends from high school at the time had no time of hanging out that summer, by using the excessive excuse "It's cause of the economy." Somehow, without making a decent income aside from the paparazzi gig, I still had a car and I managed to go to a few parties, but just to only take photos of drunk people grinding into Lil Wayne's The Carter III and semi-thick girls caked out in makeup.

However, I was still into sneakers back then. This was a time when the so-called "shoe game" started to turn around and made some, if not, most of the OG collectors either sell their collection due to the recession or they just stopped collecting period. Nike's Jordan Brand did something different that entire year. Once a month through out 2008, they released a pack of two different pairs of retro Air Jordans entitled "The Countdown Pack" because the 23rd edition of the Air Jordan sneaker was released that year. The part that sucks about the pack was that they went for $310 and no other Jordan retros were released separately that year, aside from the affordable Team Jordan sneakers.

Towards the end of the year and around the time of the election, I heard about professional skateboarder Paul Rodriguez opening up a skateshop/sneaker boutique somewhere in Encino called Primitive. I was like "All right, P-Rod owns a sneaker store. Giving back to the community. That's cool.", yet I never had the time to check it out and that was when my earnings were getting smaller and smaller. What interested me about Primitive at the time was that they were one of the few places in the Valley that has a Nike SB account. Previously, I would get my SBs at the Active Ride Shop in Burbank, Val Surf in Valley Village and sometimes Flight Club LA in Fairfax. Before that, I remember getting my first pair of Nike SBs at the Chapter II skateshop in Granada Hills (which was formerly 118 Boardshop) and when the Nike SB line were starting up, that was one of the only places in the Valley were you can get them at the time

Fast forward two years later, and I finally got a chance to check out Primitive after a old friend that I knew told me about it since she worked across from there. I already blogged about my first trip to Primitive a few times in the past, so it's best to read that rather than just re-telling it again. Primitive Two Year anniversary recap . After that, I was hooked into that place and I started going there more frequently. Then my find myself wearing Primitive Apparel like is the only thing I have.

As many of y'all know, I spent my whole entire life in the San Fernando Valley. The place is known for its multiple suburban communities, adult clubs, independent auto dealerships, locations for television and movie scenes, shopping malls, and its extremely hot temperature summers among other things. I'm used to all that for the past 25 years of my life. The guys who run and skate for Primitive have also spent majority of their lives in the Valley as well, and the store represents the lifestyle of the 818, especially the culture of the state of California. They just had their 5th anniversary celebration at the shop last week, and I was there of course.

Actually I was at the shop since 5:30 in the morning to line up for the Air Jordan 3 Retro "Fire Reds" that were dropping that day. I haven't lined up for a pair of Air Jordans since the White/Cement IV retro release last year at the Panorama Mall (which sold out very quickly) and its been forever since I purchased a pair of Jordans in retail price. The campout line experience was actually dope. I talked to several blokes in line, including this one woman who's around my age that's lining up just to get some Nike SB's (Civilist Dunk Hi's were also released that day) for her husband. I asked her why doesn't he get in the line? She then said that he's a doctor with an insane sneaker collection and that he had to be a work since he can't lineup for them. Then I said that's real supportive love and trust right there. Now I thought that I wasn't gonna get a pair, but fortunately I did, and I was like the 10th person in line. Already a week and I still haven't worn them yet, but but these shoes are nice. Those 3's, especially that particular pair, are quite significant to me because Michael wore these at the 1988 Slam Dunk contest, which was less than a month before I was born (birth day is on the fifth of March). Also, the Jumpman logo debuted that year, and it one of the most well know logos in the world.

After I got my pair, I went back home to trim my beard and change into my red Iesha Marie Van Styles/Primitive t-shirt and some Khaki Shorts from American Eagle Outfitters. I could've worn the Fire Red 3's to match, but I rocked the Black Toes Jordan 1's that came out earlier this year, which I purchased at The Holy Grail in downtown Los Angeles earlier this summer. Then I went back to Primitive for the anniversary party. It wasn't as big as the previous anniversary parties cause there weren't too many kids that attended and Paul didn't show up since he was at the X-Games in Downtown that day. But nonetheless, the anniversary was great, probably as great as the other ones. Ran into several people that I haven't seen since the 4 year anniversary party and met some new people as well. Unlike the other anniversary parties, I didn't go crazy with the photography. Hell, I didn't even bring a Nikon SLR with me, yet I did manage to capture some images through my iPhone 5. I think those few pictures I took are just as good as taking 300 pictures of the same event. Here are the photos that I captured on that Saturday.

Taken at 5:30 in the morning, just as the sun was about to set.

Cashier's desk inside the store. 

Ashley in the Air Jordan XIII retro "He Got Game" and Nicky Newcastle in a pair of Vans. 

Tim Middleton throwin' up the dubs in Primitive's dressing room. 

Primitive Apparel co-founder Andy Netkin in the center of attention. 

DJ Butch and 2 Deep 

Irene, Ashley and Nicky.  

Headshot of Tatiana Javosrsky 

Portrait of professional skateboarder Terrell Robinson from the Primitive skate team. 

Primitive Apparel's 5th anniversary t-shirts were given to those who attended. 

Finally got to meet my favorite inspirational photographer, Van Styles. The camera he's using is the Sony Cybershot RX100M2 that he just got that day, and behind him are my favorite models Christine Mendoza, Justene Jaro, Nikki Sotelo, and Dawn Jaro. Here's is his recap of the 5 year anniversary party Visual by Van Styles

Andy Netkin reflecting with his daughter, Bari. 

Elisabetta with her and Andy's daughter, Bari, both wearing the Primitive "Signature Script" shirts. 

Andy with his lady, Elisabetta. 

"First lady of Primitive" Elisabetta conducting the group photo. 

Original Red Cup Crew. 

Closeup of the Primitive 5 year anniversary t-shirts (one in black, the other in navy)

The Air Jordan "Fire Red" IIIs I purchased from there, along with some of the Fall '13 t-shirts and my Primitive 5th Anniversary t-shirts. 

That was one of the greatest days I've had this summer. Looking forward to more anniversary parties at Primitive. Thanks for your time reading this. 

Unexpect the Expected

Judging from the recent events in London, I just wanna say on behalf, that we really suck ass at Basketball, and I'm not talking about Team USA.

For those who do not know, my ethnicity is Nigerian. I was born here in the United States while the two great people who created me were born over there. I honestly didn't know up until last Thursday that Nigeria had a basketball team in the Olympics. I mean, I know there are some other athletes from my relatives' country competing and all but damn, SINCE WHEN DID WE HAVE A FUCKING BASKETBALL TEAM? AND OUT OF ALL OTHER TEAMS FROM DIFFERENT COUNTRIES, WE HAD TO GO UP AGAINST THE "110% EXTRA CREDIT A PLUS" TEAM USA BASKETBALL TEAM?!?!

After I found that out, I then peeped the game and already this showed up just as soon as I turned into the NBC Sports Network (the gay peacock-suckers version of ESPN)  just to support for the hell of it, I see this shit to no surprise.

Yes, that was Kobe Bryant with so much real estate on the hardwood floor to execute a rare perfect slam dunk. I though he doesn't do dunks anymore like he used to during the "Shaq/Kobe 3 championships" era from the early 2000's and yes, that score was legit, not some photoshopped screen cap straight out of NBA LIVE 2K-something. By halftime, this game goes worse than worse itself. Lebron, Durant, Carmelo Anthony, Deron "Taper-ass" Williams and the rest of Team USA were just chillin' at the bench being entertained from the score and the game itself, and hell, even the commentators were having a field day. Also Craig Sager from the NBA on TNT was one of the sideline reporters for this game, and that fool was wearing a polo shirt, not one of his loud swagger rainbow suits that he wears every Thursday Night during the basketball season. Again, another rare sight. 

After the first half, I turned it off, feeling all embarrassed and disappointed. I even shut off the Computers and mobile devices cause every one I knew were all surprised about the 50+ point margin difference and talking about it and making jokes about it for a while, including making the front page on the newspaper the following day. But fuck it, its just a game. A practice session. A high school JV basketball game gone bad. That's what I've been telling my little brother about it for two hours (true story) after he got very upset from hearing about the outcome of Team USA versus Nigeria. Again, we suck at basketball. 

So what other stuff happened over the past week. Well, the Air Jordan IV Fire Red colorway dropped last Saturday. I though these were gonna create massive hype similar to the Olympic VII from last month, but somehow, this was a smooth release. I went on Niketalk and the Sole Collector forums to expect people bitching about the shoe being sold out in 15 seconds, but most people there managed to get their pairs. Before I left for work, I went on Nike.com to see the sizes they don't have left. To my surprise, THEY STILL HAD THE BIG SIZES LEFT IN STOCK. From 11-13. I never even planned on copping those IVs, and I already have the Air Jordan IVs in the White/Cement-Grey colorway. 

But that shit on Nike's website was nothing. When I got to the Topanga Mall right when it opened, I stopped by the Finish Line there to see if they had any sizes left just for the fuck of it since I didn't intend to buy this like I stated in the previous paragraph. Place was dead with 5 of their Sales associates just chilling at the cash register counter. One of the sales associates asked me what size do I wear. I was expecting him to say that all of the Retro Fire red IVs were sold out just like in every Air Jordan Retro release, and keep in mind this was 30 minutes after the mall opened. I then told him my size and then he went to the back of the stock room. 

I was shocked when he came out with a pair of Size 12 (yes, that's my shoe size since I was 10, no joke) Fire Red IVs and that assume that this Finish Line, as well as a few other stores here at Westfield Topanga  had a full size run of these kicks minutes after the store opened, which was a first for an OG colorway since late 2007 I believe, otherwise, these would've been gone like the White/Cement IV release I witnessed. By the way, this was the first time ever that the Fire Red IVs were dropped in it true original design without the Lasering and the Mars Blackmon logo from its previous releases. I could've just copped these if I didn't have to buy new work shoes from Payless Shoesource (I got tired of wearing my Black Nike Dunks so I had to get some proper footwear) and some $20+ lunch and dinners the day before. 

Wasn't on instagram (every photographer should have one on their phones to promote their business) the whole weekend that much cause my T-Mobile G2 had no power in it battery and I misplaced my charger until I found it this morning. I had to rely on a cell phone Kiosk upstairs to charge it for 10 minutes which is the most that I can have it charged, but then again, the power went out fast in 15 minutes while I was listening to some MP3s on the device. Whatever. 

Not only did the weekend turned out pale, but it lingered on earlier this morning as well. For some strange reason, my Yahoo Email account (required in order to get a Flickr account) forced me to change my password. Then after I picked up some prints from Samy's Camera, we planned to go have lunch at Islands in Century City, but they didn't have a parking lot and my little brother hated parking on the streets in the westside. So we ended up going over to the one in Porter Ranch instead. It was my first time eating there at Isalnd and I had the Quesadillas while the little brother had the big wave hamburger. That place was really good. I bought him Islands since he's gonna turn 20 one week from now as one of his gifts. 

This whole thing wasn't a negative rant. It looked like it, but just a description of how my week went. I'm already used to dealing with this type of shit, yet its part of life. Thanks for your time reading this, and I'll leave you with this epic photo I took of Scarlett Johannson on 35mm film right after she's leaving her Hollywood Walk of Fame star ceremony back in May, and I LITERALLY had less than two seconds to capture this on film, and I'm so glad this shot turned out great after I got it processed and developed. (had to make the watermarks large so that some conceded, degenerate asshole wouldn't download it and clain its theirs)

Kickin' and Screamin'

Christmas weekend was decent. But the part about getting into a heated argument with my little brother after church and hitting on a semi-attractive woman 22 years older than me in Spanglish wasnt.

I spent those two days of it at two of my friend's house. I didn't receive alot of stuff this year other than a $75 Macy's gift card and a $50 check from my pops, but I liked watching my friends, their kids and nephews and nieces getting excited and watching their reaction as they unwrapped the presents they got. I also watched two films on TV during that weekend at their place: Horrible Bosses on DVD and A Game of Honor on my homie's Showtime On Demand. When Horrible Bosses came out during the summer, I thought that it was gonna be a piece of shit film with forced played out jokes and light bland acting. Plus I didn't like the concept of it as it came out during a time when people didn't have a job with bosses to bitch about, and those fortunate with jobs can't bitch about their bosses on their Facebook status. That was all before I watched this movie. After it finished playing, my opinion was different cause that entire film was funny as hell.

They should've made Jennifer Aniston a cameo in this flick and her acting in the movie is different as a minor cast member instead of taking lead roles as in other film. The plot of Horrible Bosses is slightly similar to Office Space, another earlier film that Aniston was also in, which relates to those fed up with their everyday jobs and the managers that signs their checks.

A Game of Honor is a documentary about the behind the scenes leading up to the annual traditional Navy-Army college football game that was played earlier this month (the same game that my homegirl Tina and I watched at Yardhouse in Newport Beach which I last blogged about). Its amazing and mind-thumping to see the new students at the US Naval Academy having to go through the intense disciplinary lifestyle and saying goodbye to their parents during the orientation. I got re-fueled alot more about responsibilities and respect from watching that documentary, from having to go defend and represent your country after finishing the requirements at the academy, as well as doing what it all takes to win a football game with your team members and showing your respect to those who gave you what you have from having to pull a lot of work and sacrifice just to put you were you're at in a fortunate position, just like the troops and soldiers have done for the past 225 years . If you're into the Armed Forces or know anyone who's served in the military and likes football, then this is a excellent film to check out. Major super props to the those in the Air Force, Marines, Army, Navy and the Coast Guard for doing so much work. I've been to military bases at Port Hueneme in Oxnard, El Segundo, Las Vegas, Sacramento and San Diego and just watching those in uniform had me thinking all the time, in a way similar to being in the same room with a traditional elder who's been alive for over so many years (at least 85) and still has perfect health. That's something you can't argue or debate about. Its untouchable. Forget money or politics in this, those are people just making lives better, and they're set for life for doing that. Again, thanks to those using their time in the military bases and the De La Torre's and Galvez's for the hospitality not just during the holiday weekend, but this entire year as well.

Another thing that was been happening throughout the holiday weekend was the release of the Air Jordan XI Concords colorway. In the last post I said that the release for this sneaker was gonna be wild with fights breaking out, AND I WAS TOTALLY RIGHT. Many people who've never collected expensive Nikes as a passion were surprised to see this occuring just for a basketball show, yet they fail to realize the whole meaning behind this shoe, not just because Michael Jordan wore it to win his fourth ring. It was the first (well second after the rare Nike Sky Force thanks to legendary east coast sneaker connoisseur DJ Bobbito Garcia from Its The Shoes) to have Patent Leather on a basketball shoe as well as carbon fiber on the bottom which has never been done before. Also, this was the first Jordan sneaker that Michael wore for his first full season in 1995 back from his first retirement. Ahmad Rashad debuted the XI's by wearing them during the Bulls playoff game against the Orlando Magic that summer before the Bulls 72-10 season on National television, which started the longevity buzz for the shoes, and in the finals during the 1995-96 season, the Chicago Bulls won their fourth title on Fathers Day that June, and it was significant for Michael cause this was the first championship that he won without his pops James Jordan to witness it, and there's a photo of him on the floor in the locker room that displays that moment. The XI's are Michael's personal favorite shoes, which makes it the most sought out Jordans of all time. That release from last Friday was nothing new. Everytime the XI's have been released (such as the Cool Grey XI from last year and 2001 when Jordan was in the Washington Wizards, the Space Jams XI re-release in 2009), there is always reports of chaos and fights in the shopping malls, but the Concords XI was another backlash.

The whole damn news media was in this all over the world. I knew that there was gonna be some shit that was gonna happen, but NOT LIKE THIS! Damn, there were fools who hid inside the malls just to get this shoe, with lines formed with over a THOUSAND PEOPLE, and I'm surprised many of them have the cash to get those sneakers, yet they complain and whine about fuel prices and not obtaining a job? Shut the fuck up man. And I'm saying to those who buy the shoes just cause its hot and everybody else will wear them with no knowledge of the origins of the shoe, or Air Jordans in general. What made this shit go to another universe was that some kid lost his life for those Concords and that's where the negativity come in. Yes, they were being sold for $180 which is a lot. As a sneaker enthusiast, I'm not surprised about the price. Its all about supply and demand. The hottest shoe plus greater interest in them from the consumer generates unimaginable profits for Nike, Brand Jordan and the resellers. Now because of this mess, Jordan Brand is being viewed by non-sneaker enthusiasts as "a company that creates expensive basketball shoes that people will die for", literally. There were lines EVERYWHERE, which shows just how serious the Air Jordan XI Concords. I didn't intend on getting a pair since I paid majority of my emergency savings to help pay for my little brother's rental car but, shoutout to the people who got them and have been planning on copping those XI's for the past year. To those who've never worn or owned a pair of Air Jordans such as those not earning income or the newsmedia, talk about something else and quit expanding the negativity for the Concords. They're just shoes, and don't be surprised if the same shit happens when the Columbia XI's get released next year, the shoes that Jordan wore at the 1996 All Star Game in San Antonio that year.

Well, all this talk about the Jordan XI's bring me back to my days of smelling a brand new pair of fresh Nikes. That's pretty much the main reason why my photography business name is JustForSneaks Ent. I created it during the summer of 2006 when I was creating a screen name for my account on NikeTalk, an underground sneaker forum. The JustForSneaks Ent. name (originally JustForSneaks07) came from a DVD that came out around the time of my high school graduation called Just For Kicks, which is a documentary about the sneaker culture and the history behind it and how popular it became over the years. I took that name and switch the word "Kicks" with "Sneaks" as a synonym. The 07 was for the following year 2007 and the Ent. part of the name is short for either Entertainment or Enterprises, or both, two of my core focuses. During that time was when it was fun and awesome to buy shoes and to get reactions from them by other people. I once got a remark from my 12th grade Goverment teacher when I wore my Zoom Kobe 1's to class, and he said this during class. Great feeling. Now I hardly buy sneakers, and I haven't got a pair in two years. But then again, the recession and the price hike of Air Jordans overshadow the reason.

I've always been into shoes for a long time. Started out with a new pair of Payless shoes twice a year in elementary, then Adidas and Converse from 8th grade to the middle of 11th grade. I never liked Nikes during the 90's until I saw Michael J. Fox rock the OG 1985 Nike Bruins with the red swoosh and of course the Air Mags in the Back to the Future trilogy. I though I was shit out of luck when I realize that Nike stopped making those since they came out of in the 80's but I saw that the Nike Dunk and Air Force 1's has been brought back for people to wear again during high school, and they were similar to the Bruins since they were also from the 80's and have a big ass swoosh on it. When I saw the price for them at Foot Connection next to the Red Robin at Northridge Fashion Center in 2002, I was upset and of course my parents wouldn't copped them for me since my allowance game was weak as hell. I got my very first pair of Nikes in March 2005 for my 17th birthday, which were the Nike Franchise Low. This is what it looks like...

Unfortunately, this was the only photo I have wearing them when I was in 11th Grade. I was shooting a short film at the Kennedy High school track field with the Canon ZR80 DV camera during my filmmaking days back in June 2005 during the last week of school. My friends and I spent the entire last day of school editing it. By the way, the blue Fruit of The Loom Shirt and Puritan Khakis were both less than $15 from Wal-Mart, plus the shoes which were $35 from the JCPenney at the Fox Hills Mall my aunt got for me totals to $50. I bought a pair of Air Jordan basketball shorts for $50 in 2007 once.

I'll probably make a separate blog about all the shoes that I've gotten and give you a history about them. I don't know when that will happen but probably after I buy my next pair of shoes, which is either the Zoom Kobe VII's or the Air Jordan White/Cement IV's that they're bringing back, which ever is first. The next post will give my final thoughts of 2011 and a recap of this past year, which I'll have up by the end of by tomorrow or on New Years Day this Sunday. Thanks alot for reading alot of this.